This, of course, is all by design. But have you noticed any themes related to skepticism, agnosticism, freethinking, or humanism? And more to my point, have you noticed how Stars Wars fandom is like a religion? Or how, in the mist of all the current hype and consumer spending, it's starting to feel a lot like Christmas..."where you can't go anywhere without listening to the same music...where all broadcasts, all songs, all jokes, all references, are - just for that magic few weeks - just exactly like living in fucking North Korea" (Christopher Hitchens).
Or maybe you're just afraid to agree with Piers Morgan?
But, come on...even Amy Poehler is tired of pretending!
Update: December 21 - Neil deGrasse Tyson and Bill Nye weigh in...